Friday, May 10, 2013

Fairway Market

542 Second Ave
New York, NY 10016


Secretly wish you were a Food Network Star?
Think you can be a better Iron Chef?
You call yourself a Foodie?
This underground MEGA supermarket will definitely challenge you in more ways than one!

If you have never been to a Fairway Supermarket, then you are in for an eye opening experience. Eye opening because this place has almost EVERY food stuff imaginable from the local New York apple to the exotic French black truffle. Eye opening because you won't believe some of these luxury prices. Eye opening because you have to watch where you are going otherwise you will run over one of the many staff running about restocking or moving items, the gaggle of yuppies that frequent this place, or the myriad of baby strollers being pushed by nannies and Au pairs.

This supermarket definitely blows Whole Foods out of the water when it comes to variety but Trader Joe's has still has better prices. I must admit though that the fresh produce here is quite reasonable but don't go looking for a sales circular. They don't do that. Aside from eye opening, this place will tantalize (or assault) your olfactory senses with fresh coffee beans from around the world that you can grind yourself to the vats of cured olives to the exotic cheese section (want to know where it is? Just follow your nose).

The meats are VERY expensive IMHO as well as the Dairy and Juice Departments (but hey, they have to pay the high rent somehow) but you will find a lovely assortment of fresh made pastas (lobster ravioli and pumpkin ravioli being my favorites), dried aged steaks, and whole prosciutto.

Need black truffles to shave on your wild mushroom risotto? Got it!
Need a Black Forest Cake for dessert? You'll find it in their bakery.
Don't know how to cook but want to fool others to think that you can? They have a prepared foods counter here too!
Single and looking for a wealthy date? You just might find one here!

They also carry a huge line or Bob's Red Mill products for the home baker as well as a candy, dried fruits, and snacks area where everything is dispensed in bulk.

Don't believe me that his branch is awesome? Just wait until you take the LONG escalator trip down underground. The bird's eye view is enough to make your jaw drop!

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